One website we found they had this to say about the use of anuimation in advertising.

''In todays competitive marketplace, the TV Commercials guarantee the most visibility and awareness to best mass-market one’s products. TV advertising has a long reach as statistics suggest that more than 70% of all sales are based on buyer initiated moves. 

Clever advertising techniques employing 3D animated TV commercials have become very successful as advertising gurus have understood how effectively advert concepts blend with animation.

More and more businesses are lured towards 3D animation techniques that are good for use in their commercials to get their ideas across to people of all ages coming from varied backgrounds. Commercials made using this medium appeal to all, and business marketers have rightly realized this truth.''


According to this website more and more companies are turning to 3D Visual Effects and animation to help sell their message and products and has quite rightly stated that threw the use of animation and visual effects a commercial appeals to a much wider variety of ages making a product more appealing to more veiwers.