As part of our primary research we created a questionnaire which we gave out too 12 members of the public, asking them to watch a pair of videos from a choice of 6 pairs and answer the questions.  These videos were paired up so one was an animated advert and one was a non animated advert... our goal being to find what the public found more appealing and what they found to do the job of an advert better!


Here are the videos we gave out...

Pair 1






Pair 2






Pair 3






Pair 4






Pair 5






Pair 6