Presentation

And here are the results we got back from the advert comparision questionnaire:

As part of our primary research we created a questionnaire which we gave out too 12 members of the public, asking them to watch a pair of videos from a choice of 6 pairs and answer the questions.  These videos were paired up so one was an animated advert and one was a non animated advert... our goal being to find what the public found more appealing and what they found to do the job of an advert better!


Here are the videos we gave out...

Pair 1






Pair 2






Pair 3






Pair 4






Pair 5






Pair 6

We found this web page to be very helpfull when looking into the beginning of animated TV commercials as it explained when it all started as well as what was the most popular style of animationat that time and which type of compaines used it!

http://www.iphone.digitalmediafx.com/Features/animatedadvertising01.html

One website we found they had this to say about the use of anuimation in advertising.

''In todays competitive marketplace, the TV Commercials guarantee the most visibility and awareness to best mass-market one’s products. TV advertising has a long reach as statistics suggest that more than 70% of all sales are based on buyer initiated moves. 

Clever advertising techniques employing 3D animated TV commercials have become very successful as advertising gurus have understood how effectively advert concepts blend with animation.

More and more businesses are lured towards 3D animation techniques that are good for use in their commercials to get their ideas across to people of all ages coming from varied backgrounds. Commercials made using this medium appeal to all, and business marketers have rightly realized this truth.''


According to this website more and more companies are turning to 3D Visual Effects and animation to help sell their message and products and has quite rightly stated that threw the use of animation and visual effects a commercial appeals to a much wider variety of ages making a product more appealing to more veiwers.

Advantages of Animation in Advertising

On this site i found a useful section that lists some of the advantages that using animation in advertising can have and found it to be an interesting read as well as ver useful information!

http://www.ehow.com/list_6670171_advantages-tv-animation-advertising.html

WHY CONSIDER ANIMATION IN ADVERTISING?

WHY CONSIDER ANIMATION IN ADVERTISING?

Animation, along with a good dose of humor and a compelling storyline, can give a brand, product and its agency infinite artistic and communicative powers to help bring to life visions and ideas that free the audience of mental and physical restraints. If shaped to a brand correctly and supported by an engaging message, it will stay in the hearts and minds of the consumer long after the advertisement or online experience has passed.

Contrary to the belief of many — animation isn’t just for kids’ shows and Saturday morning cereal ads. It can be used effectively in a very adult manner in a utility-based role to do the following:

• Demonstrate how a mechanical device works
• Show the anatomy of a product
• Communicate abstract ideas
• Visualize things that are too big or too small to photograph or film
• Apply emotions, story and drama to an inanimate object or product

Although animation can be initially expensive, it can also be easier to edit, enhance and reformat if need be. Many marketing directors prefer to use animation because it is more timeless than casting lead actors in commercials and thus can be built upon over a number of campaigns, and years, without needing to recast or pay heavy royalties to talent.

http://advertisingweek.wordpress.com/